Financial Services
TMBL is a member-owned financial institution operating multiple niche brands, including Health Professionals Bank, UniBank, and Firefighters Mutual Bank, dedicated to delivering ethical, sustainable banking and supporting the essential workers who serve our communities.
As Brand & Engagement Lead and Design Manager, I directed creative and brand expression across TMBL and its specialist banks, including Health Professionals Bank. I oversaw brand strategy, campaign rollouts, and propositions, partnered with acquisition and lifecycle teams, and launched Hiver Digital Bank. My role also included leading in-house design operations, delivering campaigns and content across digital, social, and print, while implementing platforms such as Seismic and Proof HQ to improve approvals, reporting, and brand consistency in a regulated environment.
